Privacy Policy
Efinity Dental and Esthetics Center Privacy and Policy for Messaging
At Efinity Dental and Esthetics Center, we respect your privacy. By opting into our SMS messaging service, you agree to the following terms regarding how we handle your data:
Data Collection: We will collect your name, email address, and mobile phone number when you sign up for SMS updates. This information will be gathered through our Contact US form in our website.
Data Usage: We use your data solely for scheduling, confirming, reminding appointments and provide customer assistance/support. On some occasions, promotional/marketing messages.
Data Security: We protect your data with secure storage measures to prevent unauthorized access.
Data Retention: We retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.
Message and Data Rates may apply: Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited texting or data plan. Messages are recurring and message frequency varies based on communication needs.
Contact Efinity Dental and Esthetics Center at 1-833-334-6332 or info@efinitydental.com for HELP or to STOP or CANCEL receiving messages.
Opt-Out: You can opt out of the SMS list at any time by texting, emailing, or replying STOP or CANCEL to info@efinitydental.com or 1-833-334-6332. After unsubscribing, you will receive a final SMS to confirm you have unsubscribed and we will remove your number from our list within 24 hours. You can send HELP for additional assistance, and you will receive a text including our phone number, email address, and website. We are here to help you.
Non-Sharing Clauses:
• Efinity Dental and Esthetics Center does not share your data with third parties
for marketing purposes.
• Efinity Dental and Esthetics Center does not sell, rent, or share the collected
mobile numbers or mobile opt-in information with anyone.
NOTICE OF PRIVACY PRACTICESEfinity Dental and Esthetics Center
Effective Date: January 14, 2026
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW
YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY. THE PRIVACY OF YOUR MEDICAL
INFORMATION IS IMPORTANT TO US.
CONTACT INFORMATION
For more information about our privacy practices, to discuss questions or concerns, or to get additional copies of
this notice, please contact our Privacy Officer.
Telephone: 833-334-6332
9146 Cleveland Rd, Clayton, NC 27520
OUR LEGAL DUTY
We are required by law to protect the privacy of your protected health information (“medical information”). We are also required to
send you this notice about our privacy practices, our legal duties and your rights concerning your medical information.
We must follow the privacy practices that are described in this notice while it is in effect. This notice takes effect on the date set
forth at the top of this page and will remain in effect unless we replace it. We reserve the right at any time to change our privacy
practices and the terms of this notice at any time, provided such changes are permitted by applicable law. We reserve the right to
make any change in our privacy practices and the new terms of our notice applicable to all medical information we maintain,
including medical information we created or received before we made the change in practices.
We may amend the terms of this notice at any time. If we make a material change to our policy practices, we will provide to you, the
revised notice. Any revised notice will be effective for all health information we maintain. The effective date of a revised notice will
be noted. A copy of the current notice in effect will be available in our facility and on our website. You may request a copy of the
current notice at any time. We collect and maintain oral, written and electronic information to administer our business and to
provide products, services and information of importance to our patients. We maintain physical, electronic and procedural
safeguards in the handling and maintenance of our patients’ medical information, in accordance with applicable state and federal
standards, to protect against risks such as loss, destruction and misuse.
USES AND DISCLOSURES OF YOUR MEDICAL INFORMATION
Treatment: We may disclose your medical information, without your prior approval, to another dentist or healthcare provider
working in our facility or otherwise providing you treatment for the purpose of evaluating your health, diagnosing medical
conditions and providing treatment. For example, your health information may be disclosed to an oral surgeon to determine
whether surgical intervention is needed.
Payment: We provide dental services. Your medical information may be used to seek payment from your insurance plan or from
you. For example, your insurance plan may request and receive information on dates that you received services at our facility in
order to allow your employer to verify and process your insurance claim.
Health Care Operations: We may use and disclose your medical information, without your prior approval, for health care
operations. Health care operations include:
● healthcare quality assessment and improvement activities;
● reviewing and evaluating dental care provider performance, qualifications and competence, health care training programs,
provider accreditation, certification, licensing and credentialing activities;
● conducting or arranging for medical reviews, audits and legal services, including fraud and abuse detection and prevention;
and
● business planning, development, management and general administration including customer service, complaint
resolutions and billing, de-identifying medical information, and creating limited data sets for health care operations, public
health activities and research.
We may disclose your medical information to another dental or medical provider or to your health plan subject to federal privacy
protection laws, as long as the provider or plan has had a relationship with you and the medical information is for that provider’s or
health plan’s care quality assessment and improvement activities, competence and qualification evaluation and review activities, or
fraud and abuse detection and prevention.
Your Authorization: You (or your legal personal representative) may give us written authorization to use your medical information
or to disclose it to anyone for any purpose. Once you give us authorization to release your medical information, we cannot
guarantee that the person to whom the information is provided will not disclose that information. You may take back or “revoke”
your written authorization at any time, except if we have already acted based on your authorization. Your revocation will not affect
any use or disclosure permitted by your authorization while it was in effect. Unless you give us written authorization, we will not use
or disclose your medical information for any purpose other than those described in this notice. We will obtain your authorization
prior to using your medical information for marketing, fundraising purposes or for commercial use. Once authorize, you may opt out
of these communications at any time.
Family, Friends and Others involved in your care or payment for care: We may disclose your medical information to a family
member, friend or any other person you involve in your care or payment for your health care. We will disclose on the medical
information that is relevant to the person’s involvement.
We may use or disclose your name, location and general condition to notify, or to assist an appropriate public or private agency to
locate and notify, a person responsible for your care in appropriate situations, such as a medical emergency or during disaster relief
efforts.
We will provide you with an opportunity to object to these disclosures, unless you are not present or are incapacitated or it is an
emergency or disaster relief situation. In those situations, we will use our professional judgment to determine whether disclosing
your medical information is in your best interest under the circumstances.
Health-Related Products and Services: We may use your medical information to communicate with you about health-related
products, benefits, services, payment for those products and services and treatment alternatives.
Reminders: We may use or disclose medical information to send you reminders about your dental care, such as appointment
reminders via US Mail, email and telephone. By providing your email address to us, you agree that you may receive reminders and
breach notifications via email as a possible alternative to US Mail. It is the policy of our office to leave a message on any voicemail or
answering machine that may be attached to a number that you provide (home, cell or work). If you prefer that we NOT leave a
message to confirm treatment or your appointments, please check this box.
Plan Sponsors: If your dental insurance coverage is through an employer’s sponsored group dental plan, we may share summary
health information with the plan sponsor.
Public Health and Benefit Activities: We may use and disclose your medical information, without your permission, when required
by law and when authorized by law for the following kinds of public health and public benefit activities;
● for public health, including to report disease and vital statistics, child abuse, adult abuse, neglect or domestic violence;
● to avert a serious an imminent threat to health or safety;
● for health care oversight, such as activities of state insurance commissioners, licensing and peer review authorities and
fraud prevention agencies;
● for research;
● in response to court and administrative orders and other lawful process;
● to law enforcement officials with regard to crime victims and criminal activities;
● to coroners, medical examiners, funeral directors and organ procurement organizations;
● to the military, to federal officials for lawful intelligence, counterintelligence, and national security activities, and to
correctional institutions and law enforcement regarding persons in lawful custody; and
● as authorized by state worker’s compensation laws.
Special protections for SUD records: Substance Use Disorder (SUD) Treatment records have enhanced protections. They cannot be
used in legal proceedings without your consent or court order.
If a use or disclosure of health information described above in this notice is prohibited or materially limited by other laws that apply
to us, it is our intent to meet the requirements of the more stringent law.
Business Associates: We may disclose your medical information to our business associates that perform functions on our behalf or
provide us with services if the information is necessary for such functions or services. Our business associates are required, under
contract with us, to protect the privacy of your information and are not allowed to use or disclose any information other than as
specified in our contract.
Data Breach Notification Purposes: We may use your contact information to provide legally required notices of unauthorized
acquisition, access or disclosure of your health information.
Additional Restrictions on use and disclosure: Certain federal and state laws may require special privacy protections that restrict
the use and disclosure of certain health information, including highly confidential information about you. “Highly Confidential
Information” may include confidential information under Federal laws governing reproductive rights, alcohol and drug abuse
information and genetic information as well as state laws that often protect the following types of information:
1) HIV/AIDS;
2) Mental Health;
3) Genetic Tests (in accordance with GINA 2009);
4) Alcohol and drug abuse;
5) Sexually transmitted diseases and reproductive health information; and
6) Child or adult abuse or neglect, including sexual assault.
YOUR RIGHTS
1) You have a right to see and get a copy of your health records.
2) You have a right to amend your health information.
3) You have a right to ask to get an Accounting of Disclosures of when and why your health information was shared for certain
purposes.
4) You are entitled to receive a Notice of Privacy Practices that tells you how your health information may be used and shared.
5) You may decide if you want to give your Authorization before your health information may be used or shared for certain
purposes, such as marketing. It is the policy of our office NOT to sell or disclose your information to any outside firms or
business partners. Your information may be used, only within our office, for the purposes of presenting to you certain
products or services which our dentist(s) or staff feel may present a benefit for you, your oral health or happiness with your
smile. If you would like to opt out of this level of service, you may do so by checking this box.
6) You have the right to receive your information in a confidential manner and restrict certain communication methods.
7) You have a right to restrict who receives your information.
8) You have a right to request amendment to be made to your health records by submitting the request in writing to our
privacy officer. Your request does not guarantee the amendment, but does guarantee that it will be reviewed and
considered.
9) If you believe your rights are being denied or your health information is not being protected, you can:
a. File a complaint with your provider or health insurer
b. File a complaint with the U.S. Government
10) Right to opt out of fundraising activities. If you would like to opt out of any fundraising programs that our office may
participate in, such as cancer walks, or other fundraising programs you may do so by checking this box.
COMPLAINTS
If you are concerned that we may have violated your privacy rights, or you disagree with a decision we made about access to your
medical information, about amending your medical information, about restricting our use or disclosure of your medical information,
or about how we communicate with you about your medical information (including a breach notice communication), you may
contact our Privacy Officer to register either a verbal or written complaint. You may also submit a written complaint to the Office for
Civil Rights of the United States Department of Health and Human Services, 200 Independence Avenue, SW, Room 509F,
Washington, DC, 20201. You may contact the Office for Civil Rights’ hotline at 1-800-368-1019. We support your right to privacy of
your medical information. We will not retaliate in any way if you choose to file a complaint with us or with the US Department of health and human services.
NOTICE OF PRIVACY PRACTICESEfinity Dental and Esthetics Center
Effective Date: January 14, 2026
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW
YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY. THE PRIVACY OF YOUR MEDICAL
INFORMATION IS IMPORTANT TO US.
CONTACT INFORMATION
For more information about our privacy practices, to discuss questions or concerns, or to get additional copies of
this notice, please contact our Privacy Officer.
Telephone: 833-334-6332
9146 Cleveland Rd, Clayton, NC 27520
OUR LEGAL DUTY
We are required by law to protect the privacy of your protected health information (“medical information”). We are also required to
send you this notice about our privacy practices, our legal duties and your rights concerning your medical information.
We must follow the privacy practices that are described in this notice while it is in effect. This notice takes effect on the date set
forth at the top of this page and will remain in effect unless we replace it. We reserve the right at any time to change our privacy
practices and the terms of this notice at any time, provided such changes are permitted by applicable law. We reserve the right to
make any change in our privacy practices and the new terms of our notice applicable to all medical information we maintain,
including medical information we created or received before we made the change in practices.
We may amend the terms of this notice at any time. If we make a material change to our policy practices, we will provide to you, the
revised notice. Any revised notice will be effective for all health information we maintain. The effective date of a revised notice will
be noted. A copy of the current notice in effect will be available in our facility and on our website. You may request a copy of the
current notice at any time. We collect and maintain oral, written and electronic information to administer our business and to
provide products, services and information of importance to our patients. We maintain physical, electronic and procedural
safeguards in the handling and maintenance of our patients’ medical information, in accordance with applicable state and federal
standards, to protect against risks such as loss, destruction and misuse.
USES AND DISCLOSURES OF YOUR MEDICAL INFORMATION
Treatment: We may disclose your medical information, without your prior approval, to another dentist or healthcare provider
working in our facility or otherwise providing you treatment for the purpose of evaluating your health, diagnosing medical
conditions and providing treatment. For example, your health information may be disclosed to an oral surgeon to determine
whether surgical intervention is needed.
Payment: We provide dental services. Your medical information may be used to seek payment from your insurance plan or from
you. For example, your insurance plan may request and receive information on dates that you received services at our facility in
order to allow your employer to verify and process your insurance claim.
Health Care Operations: We may use and disclose your medical information, without your prior approval, for health care
operations. Health care operations include:
● healthcare quality assessment and improvement activities;
● reviewing and evaluating dental care provider performance, qualifications and competence, health care training programs,
provider accreditation, certification, licensing and credentialing activities;
● conducting or arranging for medical reviews, audits and legal services, including fraud and abuse detection and prevention;
and
● business planning, development, management and general administration including customer service, complaint
resolutions and billing, de-identifying medical information, and creating limited data sets for health care operations, public
health activities and research.
We may disclose your medical information to another dental or medical provider or to your health plan subject to federal privacy
protection laws, as long as the provider or plan has had a relationship with you and the medical information is for that provider’s or
health plan’s care quality assessment and improvement activities, competence and qualification evaluation and review activities, or
fraud and abuse detection and prevention.
Your Authorization: You (or your legal personal representative) may give us written authorization to use your medical information
or to disclose it to anyone for any purpose. Once you give us authorization to release your medical information, we cannot
guarantee that the person to whom the information is provided will not disclose that information. You may take back or “revoke”
your written authorization at any time, except if we have already acted based on your authorization. Your revocation will not affect
any use or disclosure permitted by your authorization while it was in effect. Unless you give us written authorization, we will not use
or disclose your medical information for any purpose other than those described in this notice. We will obtain your authorization
prior to using your medical information for marketing, fundraising purposes or for commercial use. Once authorize, you may opt out
of these communications at any time.
Family, Friends and Others involved in your care or payment for care: We may disclose your medical information to a family
member, friend or any other person you involve in your care or payment for your health care. We will disclose on the medical
information that is relevant to the person’s involvement.
We may use or disclose your name, location and general condition to notify, or to assist an appropriate public or private agency to
locate and notify, a person responsible for your care in appropriate situations, such as a medical emergency or during disaster relief
efforts.
We will provide you with an opportunity to object to these disclosures, unless you are not present or are incapacitated or it is an
emergency or disaster relief situation. In those situations, we will use our professional judgment to determine whether disclosing
your medical information is in your best interest under the circumstances.
Health-Related Products and Services: We may use your medical information to communicate with you about health-related
products, benefits, services, payment for those products and services and treatment alternatives.
Reminders: We may use or disclose medical information to send you reminders about your dental care, such as appointment
reminders via US Mail, email and telephone. By providing your email address to us, you agree that you may receive reminders and
breach notifications via email as a possible alternative to US Mail. It is the policy of our office to leave a message on any voicemail or
answering machine that may be attached to a number that you provide (home, cell or work). If you prefer that we NOT leave a
message to confirm treatment or your appointments, please check this box.
Plan Sponsors: If your dental insurance coverage is through an employer’s sponsored group dental plan, we may share summary
health information with the plan sponsor.
Public Health and Benefit Activities: We may use and disclose your medical information, without your permission, when required
by law and when authorized by law for the following kinds of public health and public benefit activities;
● for public health, including to report disease and vital statistics, child abuse, adult abuse, neglect or domestic violence;
● to avert a serious an imminent threat to health or safety;
● for health care oversight, such as activities of state insurance commissioners, licensing and peer review authorities and
fraud prevention agencies;
● for research;
● in response to court and administrative orders and other lawful process;
● to law enforcement officials with regard to crime victims and criminal activities;
● to coroners, medical examiners, funeral directors and organ procurement organizations;
● to the military, to federal officials for lawful intelligence, counterintelligence, and national security activities, and to
correctional institutions and law enforcement regarding persons in lawful custody; and
● as authorized by state worker’s compensation laws.
Special protections for SUD records: Substance Use Disorder (SUD) Treatment records have enhanced protections. They cannot be
used in legal proceedings without your consent or court order.
If a use or disclosure of health information described above in this notice is prohibited or materially limited by other laws that apply
to us, it is our intent to meet the requirements of the more stringent law.
Business Associates: We may disclose your medical information to our business associates that perform functions on our behalf or
provide us with services if the information is necessary for such functions or services. Our business associates are required, under
contract with us, to protect the privacy of your information and are not allowed to use or disclose any information other than as
specified in our contract.
Data Breach Notification Purposes: We may use your contact information to provide legally required notices of unauthorized
acquisition, access or disclosure of your health information.
Additional Restrictions on use and disclosure: Certain federal and state laws may require special privacy protections that restrict
the use and disclosure of certain health information, including highly confidential information about you. “Highly Confidential
Information” may include confidential information under Federal laws governing reproductive rights, alcohol and drug abuse
information and genetic information as well as state laws that often protect the following types of information:
1) HIV/AIDS;
2) Mental Health;
3) Genetic Tests (in accordance with GINA 2009);
4) Alcohol and drug abuse;
5) Sexually transmitted diseases and reproductive health information; and
6) Child or adult abuse or neglect, including sexual assault.
YOUR RIGHTS
1) You have a right to see and get a copy of your health records.
2) You have a right to amend your health information.
3) You have a right to ask to get an Accounting of Disclosures of when and why your health information was shared for certain
purposes.
4) You are entitled to receive a Notice of Privacy Practices that tells you how your health information may be used and shared.
5) You may decide if you want to give your Authorization before your health information may be used or shared for certain
purposes, such as marketing. It is the policy of our office NOT to sell or disclose your information to any outside firms or
business partners. Your information may be used, only within our office, for the purposes of presenting to you certain
products or services which our dentist(s) or staff feel may present a benefit for you, your oral health or happiness with your
smile. If you would like to opt out of this level of service, you may do so by checking this box.
6) You have the right to receive your information in a confidential manner and restrict certain communication methods.
7) You have a right to restrict who receives your information.
8) You have a right to request amendment to be made to your health records by submitting the request in writing to our
privacy officer. Your request does not guarantee the amendment, but does guarantee that it will be reviewed and
considered.
9) If you believe your rights are being denied or your health information is not being protected, you can:
a. File a complaint with your provider or health insurer
b. File a complaint with the U.S. Government
10) Right to opt out of fundraising activities. If you would like to opt out of any fundraising programs that our office may
participate in, such as cancer walks, or other fundraising programs you may do so by checking this box.
COMPLAINTS
If you are concerned that we may have violated your privacy rights, or you disagree with a decision we made about access to your
medical information, about amending your medical information, about restricting our use or disclosure of your medical information,
or about how we communicate with you about your medical information (including a breach notice communication), you may
contact our Privacy Officer to register either a verbal or written complaint. You may also submit a written complaint to the Office for
Civil Rights of the United States Department of Health and Human Services, 200 Independence Avenue, SW, Room 509F,
Washington, DC, 20201. You may contact the Office for Civil Rights’ hotline at 1-800-368-1019. We support your right to privacy of
your medical information. We will not retaliate in any way if you choose to file a complaint with us or with the US Department of
Health and Human Services.